22 June 18
Ty Dolla $ign and DJ Megan Ryte headline Stoli® Vodka “Loud And Clear” Launch Party
NEW YORK, USA – Stoli Group officially launched its new campaign for benchmark brand, Stoli – “Whatever Drives You, Make it Loud and Clear” with an event at Marquee Night Club in New York City. The Loud and Clear party was first DJ’d by one of the faces and spokespeople of the work, Hot 97 DJ (among other projects), Megan Ryte, before a rousing performance by Ty Dolla $ign, who currently holds the #1 spot on the Billboard Hot 100 with Post Malone for “Psycho.” The party was attended by more than 400, including some of the star comedians and “best friends” of Saturday Night Live, Beck Bennett, Mikey Day and Kyle Mooney, DJ (and daughter Keith Richards of the band, The Rolling Stones) Alexandra Richards, and model, Chelsea Leyland (links to Instagram posts from the party). Party attendees walked away with custom jean jackets emblazoned with “Whatever Drives You” scripted across the back in the new custom Stoli Brush font designed by type artist, Tyrsa.