27 February 18
Stoli® Vodka recruited as the Official Vodka Partner of Red Sparrow Film
NEW YORK, USA – Stoli® Vodka, the original premium vodka with uncompromising quality since 1938, is the official vodka partner of Red Sparrow, the highly anticipated film from 20th Century Fox, hitting theatres this Friday, March 2nd. Jennifer Lawrence stars as Dominika Egorova, the newest recruit of Sparrow School, a secret intelligence training service. Playing a small role in the film, Stoli was featured at last night’s star-studded New York City premiere where Stoli Red Sparrow-themed cocktails were served.
20th Century Fox Film and Stoli have partnered on a “Vodka MasteRED” co-branded multi-media campaign running in print, digital and radio on ESPN Radio’s Golic & Wingo. Red Sparrow content will run on Stoli’s Instagram and Facebook channels along with a sweepstakes to win a seductively stylish, top-secret trip to NYC. Additionally, audiences of age can enjoy cocktails like the “Red Mule” and the “Raz Sparrow” in souvenir cups while taking in the film at select locations of the following theaters: Bow Tie Cinemas, Cinema West, Cinemark, Metropolitan Theatres, Movie Tavern, Santikos Theatres, and ShowBiz Cinemas.
Russell Pareti, Senior Vice President of Marketing at Stoli Group USA said, “Stoli is becoming a staple with empowering female leads who match the bold character and independent spirit of our vodka. The early buzz with Red Sparrow and our partnership has been overwhelmingly positive. We’re looking forward to hearing from our fans once they are able to check out the film in theaters this weekend.”
Read more on MediaPost.com.