25 September 18
Stoli® Group signs exclusive Global Travel Retail partnership with Cognac Prunier
CANNES, France – Stoli Group has signed an exclusive global travel retail distribution agreement with Cognac Prunier, effective immediately.
Stoli Group CEO Hugues Pietrini said: “This is a very exciting time for Stoli Group as we continue to build our super-premium brand portfolio. Alongside our core vodka business, we already have a footprint in the premium tequila and agave spirits, rum and gin markets, so Cognac is a natural and sensible addition to this.
“It’s an important and growing category, now lying fifth in the global travel retail spirits sector with volume sales of 1.6 million 9-litre cases in 2017 and accounting for more than 6% of total spirits sales.”
Pietrini described Cognac Prunier as a natural partner for Stoli. “We share the same values of offering high-quality, crafted spirits that combine tradition with innovation. Importantly, both companies have a passion for this business which we now can build and develop together.”
Read more on The Moodie Davitt Report.