21 Feb 2022
STOLI GROUP PARTNERS WITH ROCKIT VENTURI RACING
Stoli Group announced a partnership between Stoli Group’s elit Vodka and ROKiT Venturi Racing. Kicked off in Mexico, the partnership positions elit Vodka as a principal partner of the ROKiT Venturi Racing Team as they contest the FIA Formula E World Championship.
“With sustainability at the heart of our DNA, we have a plan to deliver one vision and one mission: establishing the most powerful and sustainable ultra-luxury spirits and wines portfolio by 2025,” commented Damian McKinney, Global CEO of Stoli Group. “To that end, we have been in search of partners that boldly match our sustainability vision in innovative ways, and on multiple fronts. We are thrilled to announce we have found that in the ROKiT Venturi team as the leader in electric motorsport, driven forward by a female CEO and in full support of LGBTQ rights.”
From the 2022 Mexico City E-Prix, elit Vodka will adopt a central position in ROKiT Venturi Racing’s visual identity, with branding appearing on the front and rear wing, bargeboards and nose cone of the team’s Season 8 livery. Branding will also appear on the racing suits of drivers Edoardo Mortara and Lucas di Grassi, on team wear, and in ROKiT Venturi Racing’s garage.