24 April 18
Stoli® Cucumber new product launch
NEW YORK, USA – Stoli Group has added a new flavour to its namesake vodka line up. Stoli Cucumber is the brand’s first flavour addition since 2013, the company said today. Stoli Group USA’s senior VP of marketing, Russell Pareti, said flavoured extensions are an “important and strategic segment of the overall Stoli business”.
“The reception from the trade and bartenders has been overwhelmingly positive and we look forward to bringing new consumers into the Stoli Vodka franchise with this new flavour addition,” Pareti added.
The 37.5% abv vodka will roll out to the US, nation-wide, from late April 2018 and in selected international markets (mainly UK, Australia, Latvia, Italy to name a few) from January 2019. The company said Stoli Cucumber pairs well with mint, lemon and lime flavours.
Read more at Just-Drinks.com