8 Sep 2023

elit™ Ultra-Premium Vodka Announces Partnership with Rocco Forte Hotels, Italy


[September 7, 2023, Rome, Italy] – elit Ultra-Premium Vodka, renowned for its exceptional quality and craftsmanship, is thrilled to announce its partnership with Rocco Forte Hotels, the family-run luxury hotel group with a collection of luxurious and iconic hotels across Europe. This collaboration with Rocco Forte Hotels’ Italian properties brings together two esteemed brands committed to excellence and a passion for delivering memorable experiences.

“The partnership between elit Ultra-Premium Vodka and Rocco Forte Hotels in Italy is a testament to the shared commitment to delivering exceptional quality and creating unforgettable moments for guests,” commented Chris Caldwell, Global CEO, Stoli Group. “elit, one of the highest-rated spirits in the world, is the perfect complement to the world-class hospitality offered by Rocco Forte Hotels. With a shared dedication to craftsmanship and attention to detail, this partnership promises to elevate the luxurious guest experience to new heights.”

The partnership will include elit Ultra-Premium Vodka and other Stoli Group products offered in all the Group’s bars and restaurants across Italy, neat and in special serves, joint events, and activations for one year.

Rocco Forte Hotels, with its collection of exquisite properties in Italy, including Hotel de la Ville and Hotel de Russie in Rome, Villa Igiea in Palermo and Verdura Resort on the coast of Sicily, Masseria Torre Maizza in Puglia and Hotel Savoy in Florence, offers guests a blend of timeless elegance and impeccable service in breathtaking locations. The partnership with elit Ultra-Premium Vodka will enhance these iconic hotels’ exceptional dining and cocktail moments. Discerning guests staying at Rocco Forte Hotels in Italy can indulge in the exquisite flavors of elit Ultra-Premium Vodka through specially curated cocktail menus and unique tasting experiences.

For more information about Elit Ultra-Premium Vodka, please visit https://elitvodka.com/
For more information about Rocco Forte Hotels, please visit https://www.roccofortehotels.com/

About Elit Ultra-Premium Vodka:
elit™ is an award-winning vodka with exceptional quality and an incredibly smooth finish. It is freeze filtered at -18 °C with proprietary, cutting-edge technology inspired by ancient vodka-making traditions that makes it exceptionally smooth, perfect for martinis, neat, or on the rocks. elit ™ is awarded the ‘2022 Best Unflavored Vodka’ by the Beverage Testing Institute® (https://bevtest.com/) . It has won 12 platinum awards and an unbeaten 97-point rating for 12 years, which makes it one of the world’s highest-rated spirits. elit™ vodka is crafted in Latvia.

About Rocco Forte Hotels:
Established by Sir Rocco Forte and his sister, Olga Polizzi in 1996, Rocco Forte Hotels is a collection of 14 individual hotels and resorts. All of the hotels are landmarks, both old and new, occupying magnificent buildings in exceptional locations. Led by a family who has been in hospitality for four generations, the hotels are united by their distinctive approach to service ensuring guests experience the best of the cities and surrounding areas. Rocco Forte Hotels comprises: Hotel de la Ville, Hotel de Russie and Rocco Forte House, Rome; Hotel Savoy, Florence; Verdura Resort, Rocco Forte Private Villas and Villa Igiea, Sicily; Masseria Torre Maizza, Puglia; The Balmoral, Edinburgh; Brown’s Hotel, London; The Charles Hotel, Munich; Hotel de Rome, Berlin; Hotel Amigo, Brussels and Hotel Astoria, St Petersburg. Opening in 2025: The Carlton and Rocco Forte House, Milan and Costa Smeralda, Sardinia.