22 May 19
Cenote® Tequila Establishes First Ever World Paloma Day on May 22nd
NEW YORK, USA – Today, Cenote™ Tequila announces the launch of the World Paloma Day, the world’s first holiday dedicated to the paloma cocktail, to be celebrated globally on May 22. The refreshing cocktail made with blanco tequila, grapefruit soda and fresh lime juice has taken Mexico by storm, surpassing the margarita as the most popular cocktail in the country.
Boasting vibrant flavors and citrus notes, the Paloma phenomenon has steadily been making its presence known across the U.S. with more and more consumers opting for a Paloma as their drink of choice leading into summer. The classic version can be served with a spicy twist or in a spritz and all three variations are perfect for pool parties, BBQs, beach vacations, and signature drinks at weddings, reunions and other summertime events.
“The paloma is my favorite cocktail to make and to drink because of its versatility,” said Mark Daoust, Agave Ambassador for Stoli Group’s Cenote Tequila and Se Busca Mezcal. “The bright notes of Cenote Blanco mixed with the vivacious flavors of grapefruit and fresh lime combine to check all the boxes for a drink worthy of having its very own holiday. I’m looking forward to seeing it become the cocktail of summer.”
To kick off the Summer of Palomas, the brand hosted the World Paloma Day press preview at the Paloma Pop-Up Bar in New York City. Aided by Real Housewife of New York, Tinsley Mortimer stopping by and trading her usual apple for a grapefruit, we garnered more than 160 million media impressions, including: Us Weekly, OK! Magazine, Entertainment Tonight, Hollywood Life, and Medium with “Tinsley Mortimer Celebrates World Paloma Day with Cenote Tequila.” Breakthru Radio (“It’s Time to Dump your Margarita for a Paloma Cocktail”) and Times Square Chronicles (“Refreshing Thrills with World Paloma Day”) took readers through the Paloma background and offered cocktail recipe recommendations, too. It’s also posted to the National Day Calendar and all of their social channels: Facebook, Twitter, Instagram. The Cenote Paloma Instagram stickers have more than 330K views after only two weeks of going live.