Bayou® White is Jonas Cool

In the latest Jonas Brothers video, “Cool,” Joe Jonas is seen pouring Bayou White and drinking a Bayou Rum Daiquiri. In ten weeks, the video, which channels a breezy ‘90’s vibe, has amassed more than 40 million views on YouTube. Bayou also got shout-outs in coverage from PopSugar (“9 References in the Jonas Brothers’ ‘Cool’ Music Video that Have Fans Going Crazy”) and Paper Magazine (“The Jonas Brothers are Total Beach Dads in ‘Cool’ Video”), reaching an additional 10 million readers.

Watch the full video here.