About the job
Employment Type: Full-time
The Regional Manager must drive Global strategy through the line in the region with confidence in the process, develop tools to be brought to the cluster field team in an efficient manner and develop seamless communication between field and brand teams, managing all aspects of each brand’s marketing activities for all channels and ensure effective implementation and execution of marketing programs across the region.
In this role you will be the Brand Expert for your region by facilitating the execution of the Brand Plan with the Cluster sales team and Distributor counterparts.
- Responsible to deliver key sales and brand targets for your region.
- Execute brand programming outlined in the Integrated Activity Plan.
- Work with distributor and SGUSA commercial teams to develop plans that will deliver annual goals and execution of tactical priorities.
- Manage multiple tasks across functions simultaneously. Strength in communication across channels is crucial in order to ensure the short and long-term brand strategy is executed across the region.
- Aid in the creation of new activations and programs by having a founder’s mindset continually focused on ways to improve existing platforms and create new methods were needed.
- Consistently coordinate and plan with state field teams regarding brand strategy, operations, programming, and advocacy activity.
- Develop tactical plans driven by industry insights and analytics. Think strategically and know your business.
- A strong sense of accountability and “attention to detail” is essential.
- Lead the development and implementation of regional Annual Brand Plans (Mission, Activities, KPI’s, budget) and planning, prioritizing greatest value opportunities
- Establish strong relationships with agencies, strategic partners, internal and external stakeholders in order to influence alignment and deliver excellence in execution.
- Communicate brand strategies, objectives, programming and all materials to assist in the sell-in and implementation of marketing priorities across the company.
- Develop selling materials to communicate marketing programs effectively.
- Direct and execute consumer programs / activation projects including tracking budgets, supervising agencies, following timelines and managing cross-functional team.
- Ensure standards are being met by channel (pricing, merchandise, packaging, marketing, programs, e-commerce, point-of-sale, etc.) in order to enhance /protect brand image.
- Expertise in Brand and agency partner management is important in this role – drive constructive outcomes with partners through a collaborative approach, great follow-through and ability to articulate and influence.
- Collaborate with other Regional Field Marketing Managers to develop a system for sharing best practices and key learnings across markets
- Program impact and effectiveness – pros, cons and opportunities
- Our Competitors – best examples and opportunities
Drive results & excellence in execution
- Ensure proper execution for the allocation model is adhered to across regions/channels.
- Execute “narrow and deep” strategy to create long-term Brand relationship with consumers.
- Work with commercial teams to understand goals and any other marketing execution priorities
- Ensure distributor partners are aware of the local advocacy activations via regular communication (recent successes, planned activities, updates).
- Develop prioritized key account and target account plan to include trainings and promotional events.
- Lead and organize blitzes in markets once agreed upon with commercial teams. Ensure plans are aligned with Company’s strategic initiatives.
- Regularly assess & analyse budget spends and quickly course correct bad investment decisions.
- Be present to your markets and with the field sales teams at SGUSA and distributor level. Conduct regular “check-in” alongside both supplier and distributor personnel.
- Ensure tight collaboration with key distributor personnel, to leverage promotional activity for incremental sales.
- Review local programming – understand distributor incentives and local funding – be sure the teams are clear on distributor programs and priorities.
- Maintain local market knowledge through communication and in market visits
Skills and Experience
- 5+ years sales experience in a leading FMCG company at a state or channel level within the beverage industry
- Bachelor’s Degree in Business or equivalent
- Demonstrated capacity to communicate and work effectively across functional groups/departments
- Proficiency with MS Excel, PowerPoint, and related applications
- Ability to apply business experiences across multiple product lines and/or channels
- Aptitude to think creatively and strategically and translate strategy into operational tactics.
- An independent mindset, valuing collaborative decision making, capable of championing ideas with confidence
- Excellent presentation, organizational, analytical, interpersonal and written/oral communication skills
- Strong business acumen with market knowledge of USA/Canada, marketing and trade/field marketing activities, tools and techniques.
- Demonstrated collaborative problem-solving skills in identifying and resolving problems in a timely manner. The collaborative spirit is also critical to build the much-needed relationships with our customers; both on the distributor side and on the marketing side.
- Ability to solve complex problems with creative solutions and the willingness to find new ways to grow the business is critical in order to thrive in this role.
- Ability to build and/or adapt big, creative programs and develop & translate customer & shopper insights into customer specific activities and programs.
The following experiences are preferred:
- Experience in the Spirits Industry (Vodka is a distinct advantage)
- Experience in distributor sales or management
Disclaimer: Stoli Group is an equal opportunity employer that values workforce diversity. By embedding diversity into all aspects of our culture, we maximise the opportunity to achieve sustainable business success. The duties and responsibilities described in the role profile might not be a comprehensive list.