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Global Brand Manager, rum BAYOU

Job name

Global Brand Manager, rum BAYOU


United States


United States

Reporting to

Global Category Leader, Ultra Premium Brands

About the job

Seniority: N/A

Employment Type: Full-time

You will drive and project manage the brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive:

  • Recruitment/Re-recruitment – both from a customer and consumer perspective
  • Scale – in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP
  • Fame – making these brands the most talked about across the market. You will work with agencies, cross-functional teams and partners to deliver on our salience and brand love objectives
  • Physical Availability – the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase



  • Drive and project manage the long-term brand strategy and brand plans based on consumer, customer, and shopper insight
  • Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space)
  • Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function
  • Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans
  • Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan
  • Understand and manage pricing & promo strategy, margin mix and volume drivers
  • Translates strategies into brilliantly executed plans that consistently beat the competition and gain share



  • Set and pursue direction without guidance and take a wide view of the accountabilities
  • High energy and ambition to achieve successful outcomes and high standards
  • Balance analysis and execution and adjust thinking in the face of new information
  • Actively spot opportunities or issues and identify which are urgent and important
  • Generate a range of workable solutions, decide what should be done and take action
  • Accurately digest large amounts of information and break down complex problems thoroughly
  • Challenge youself and others to take on new or unfamiliar tasks and ways of working


Qualifications and Experience:

  • 6+ years of relevant marketing experience
  • Existing ability to build genuine relationships built on mutual trust & respect
  • Successful management of senior stakeholders, resulting in strong and positive outcomes
  • Holistic skill set across various marketing growth drivers as well as a track record of delivering transformational business results
  • Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
  • A history of working across media, digital, experiential, PR, culture
  • Demonstrated brilliant execution to high standards across various pillars of brand building
  • Deep personal accountability for great performance
  • Strong commercial and numerical acumen with attention to detail
  • Experience working across multiple countries/geographies


Disclaimer: Stoli Group is an equal opportunity employer that values workforce diversity. By embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success. The duties and responsibilities described in the role profile might not be a comprehensive list.